Cause marketing costs Essay Example | Topics and Well Written Essays - 250 words

Cause marketing costs - Essay Example However, there are emerging issues even as multinational companies seek to maximize profits. Corporate social responsibility, international labor law, ethical issues and level competitive ground are the realities that companies have to address. Owing to the relatively tight competition in different industries, for-profit companies have to embrace non-price competitive strategies. Reconciling the increasing cost of production and profit margin explains the redefinition of value chain process. The source of the product does not matter in the current society as long as the brand is known. The companies are majoring on marketing and brand quality. Exploiting technology differences, labor and input factor cost variations across countries has become useful in surviving by the companies(Cullen & Parboteeah, 2014). Public image of the company is closely related to its product brand and this can be evidenced in the market size scramble by firms of the same products like Nike, Puma and Adidas among others in the sports and apparel industry. It can therefore be noted that globalization has restructured the socio-economic and political behavior of people which is reflected in the companies’ competitive trend and consumer

The History Of Integration Strategies Marketing Essay

The History Of Integration Strategies Marketing Essay Toyota employees a diversified business since it has spread its business operations all around the globe. The corporation tends to work in developed countries like America and developing countries like Pakistan. Therefore Toyota can deploy a number of techniques which could enhance the synergy created by diversification. The technique suggested here is that Toyota should further integrate related diversification by manufacturing motor-bikes, Scooties, bi-cycles since these are fuel efficient and eco-friendly transportation means. They can also focus on niche markets like manufacturing metropolitan buses. Building on the topic above, determine how diversified the company you research could become before it created a negative impact on the companys bottom line. Explain your rationale.   According to researches it is found that related diversification is more profitable than unrelated diversification and that there exists a non-linear relationship between diversification and the value created since after an optimal point diversification tends to become value-destroying (Galvan, 2007). Looking at the perspective of Toyota if the company diversifies on the markets it penetrates along with the related product line diversification it will tend to thrive. For example Toyota right now is focusing on diverse automobiles like hybrid, electric, SUVs etc. However if Toyota tends to start manufacturing totally unrelated products like leather shoes, bags etc. it would be a disaster since the corporation does not have sufficient competitive knowledge and competencies for competing in this market. Galvan, A. (2007). Diversification: Value-Creating or Value-Destroying Strategy? Evidence from Using Panel Data. Retrieved from http://gredos.usal.es/jspui/bitstream/10366/17425/1/DAEE_04_07_Diversification.pdf Victory Motorcycles From the case study, evaluate the business-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response. The business level strategy which has made Victory Motorcycles so famous around the globe is its diversification strategy. The business is highly diversified with a wide variety of products manufactured like motorcycles, snowmobiles and watercrafts. This makes the organization a highly diversified one. Furthermore the company also targets a diverse market across the globe. Their target market ranges from America all the way to China, Russia, Brazil and Australia. They tend to target customers through a variety of innovative designs and high quality motorbikes. Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response. Since there are several other automotive firms in the market who have the tendency, capacity and technology to manufacture even better and highly efficient motorbikes the company need to take potential competition in check. What the company needs to do is formulate strategic plans for new automotive design and improve the efficiency. Along with that the company needs to manufacture environment friendly motorbikes like electric cars so that this challenge can also be met. Integration Strategies Explicate how the first company you researched was either helped or harmed by the integration strategy it chose. There are several ways in which companies can integrate for example mergers, forward/ backward vertical integration and horizontal integration etc. The company we researched is Dell.com. Dell has integrated the concept of forward vertical integration in its business model by selling to the consumers directly through its web portal thus calling for a virtual forward integration. This strategy has helped Dell in a variety of ways like increased consumer satisfaction by providing them with customized product right at their doorsteps and an approach to study consumer patterns. Magretta, J. (1998). The power of virtual integration: an interview with Dell Computers Michael Dell.  Harvard Business Review. Retrieved from http://autodesarrollate.vitro.com/PORTAL/cdh/thunderbird/files/Power%20Virtual.pdf Recommend at least one way this strategy could have been improved. This strategy could be further improved by reducing the price of the products since due to forward integration the distribution and placement cost decreases thus the company should also benefit its consumers with the reduced prices. Justify how the first company you researched could benefit from the vertical integration strategies it has not implemented. Include at least one advantage and one disadvantage of each strategy. The company could further take advantage from backward vertical integration strategy in which Dell can focus on manufacturing its own operating system, application software and chips. In this way the company can target a broader market segment along with providing customization in the personal computer internal environment as well. However this strategy might increase the cost of manufacturing along with complexity since there might be bugs in the newly developed programs due to incompetent software developers and company might lose its customers.

White Mountain National Forest :: Essays Papers

White Mountain National Forest Legend has it that the White Mountains received their name from early sailing visitors to New England who saw the distant snow capped peaks in the distance as the sailed south along the coast. The White Mountain National Forest was established to protect these mountains in 1911. This followed the passage of the Weeks Act, due in large part to public outcry, which allowed the federal government to purchase private land East of the Mississippi River to create parks for public use. Prior to the establishment of the White Mountain Forest the area had been utterly ravaged by unrestricted and uncontrolled logging, which spawned massive fires that ripped across the barren landscape. From the original purchase of 7,000 acres in Benton, New Hampshire, the Forest has grown over the years, and now encompasses 800,000 acres. Of this, 112,000 acres (@ 15%) have been designated as wilderness. The remaining area is conserved for activities and uses including recreation, wildlife habitat, water, wilderness and timber. Today, tree harvesting occurs on only about 0.5% of the forest at any given time. Approximately 29 million board-feet of timber are taken annually from the forest (1 million board-feet builds about 100 two-thousand square foot homes). Harvesting is selected and carried out carefully to improve recreational facilities, create trails and vistas, improve wildlife habitat and provide wood products. The White Mountain National Forest is also one of the most heavily visited forests in the national system, with over 6 million visitors each year. Visitors enjoy backpacking, swimming, camping, snowmobiling, scenic driving, skiing and dogsledding. The forest is also the home of the state’s tallest peak, the 6,280’ Mount Washington. Mount Washington is the tallest peak in New England and is home to some of the worlds most dangerous weather. Washington, and the rest of the Whites, are cared for by the Appalachian Mountain Club. Founded in 1876, the AMC is the oldest conservation and recreation association in the U.S.. Today the organization has over 87,000 members worldwide. The AMC promotes â€Å"the protection, enjoyment, and the wise use of the mountains, rivers, and trails of the North-east.

Composers use language to create images

Composers use language to create images that communicate main ideas and add richness and depth to their texts BY Chrts961 Composers Wilfred Owen, writer of poems ‘Futility and ‘Exposure', and Jessie Pope writer of Who's for the game? use a diverse range of language techniques in their poems to create images to communicate main ideas . AII words in their poems are important because the way these poets use language is exactly in description which may be used to create tone, atmosphere or mood or simply to add richness and depth to their texts.Wilfred Owen's ‘Futility is about the existence of mankind. From the beginning of Futility we feel a rather scarce sense of emotion and feeling, but towards the end of the poem as the narrator starts to question things we begin to feel how distressed he becomes – â€Å"full nerved – Still warm – Too hard to stir? Was it for this day grew tall? – O what made fatuous sunbeams toil to break Earth's sleep at all? These rhetorical questions indicate to us the sense of urgency being felt for the soldier's life. Ultimately, the composer uses rhetorical questions to communicate deeper emotions. In the second stanza of ‘Exposure', Owen uses a clear description of he sound that the wind makes through the barbed wire – â€Å"like twitching agonies of men among its brambles†. The use of simile helps to create the extreme horror of no man's land and connects with the idea of the title ‘Exposure'.Although Who's for the game? Which is composed by Jessie Pope is about a serious topic, he helps us see the bright side to a war. This is done through rhyme. The use of rhyme gives a musical element in the poem and when combined with a serious topic it would feel as if the poem is trying to fire you up to go sign up and fight for your country in war. â€Å"Who'll give his country a hand? And who wants a seat in the stand? † suggests exactly this. Where is the love?

Philosophy Exam Essay

I believe that the quote â€Å"Education makes music out of the noise that fills life† has a broader meaning to it than it first appears. People would first think of simply the context of it and conclude that it makes no sense, however, to me I think it means that through everyday life, knowing and really  understanding  what’s going on and knowing how to do things really makes everything flow and brings joy to yours and possibly others lives. Education puts together the pieces of life, if you didn’t life wouldn’t seem quite; It’s like music having no notes, having no certain rythm or pattern. It just wouldn’t make sense, but someone who knows music could come along and make the song flow smoothly, which was learnt through education and the will to understand and learn. 2. Philosophy is the love of wisdom. The need to learn and really understand what is going on around you and in your life. It’s knowing who you are and realizing what’s really important. There is no way of avoiding philosophy, it’s in peoples everyday lives. Everyday, even if you don’t notice it you are making an ethical decision or spotting someone else doing something morally wrong and stepping in; or you could be thinking about your life and making some changes and thinking of what’s really important. Without philosophy, you would never truly know yourself. 3. In â€Å"The Apology† written by Plato, Socrates really embodies the definition philosophy as â€Å"philo-sophia†. The term â€Å"philo-sophia† literally means the love of wisdom; and in â€Å"The Apology† Socrates is sacrificing himself for wisdom. He is being true to himself even when put on a death sentence and speaking for his life, he says the honest truth. As quoted by Socrates â€Å"and he only gives you the appearance of happiness, and I give you the reality. †. He always spoke what was right and even when people accused him of being crazy, he never was shaken by these comments. Even when he knew by saying such things may lose him votes, he said what was knowledgable and true. Quote by Socrates â€Å"I shall never alter my ways, not even if I have to die many times†¦ †. He gave wisdom to those around him in with his last breaths, and had no regrets. 4. Making an assertion, is much different from making an argument. When you make an assertion you are stating something and automatically saying there is no way you’re wrong. You’re saying your opinion without evidence or reasoning to back it up and prove you’re right. While making an argument is suggesting at the same time as stating your opinion  with  evidence and reason to back it up. One argument I remember in class is is if love is the only rational act. Many people believed it wasn’t the only rational act, but in my opinion it is. Real love is feeling the same way about another person endlessly and unconditionally. You see their flaws and still love them, waiting for them and spending time with them isn’t a burden to you. You enjoy time in the  now  when you are with them and you care for them as much as you care about yourself. Love is the only thing that seperates us from all other living things. 5. Knowledge is something all philosophers seek. It is a properly justified true belief. There are two components to knowledge; The first is belief. This is an important component to knowledge because beliefs make up who are, they chart our everyday lives and if we didn’t believe something, we wouldn’t do it and it wouldn’t be knowledge. The second component is truth. If the thing you believe isn’t true, than it is not knowledgable nor is it a proper belief. that is why, knowledge is a  properly justified  belief. 6. It is impossible to be an absolute skeptic because skeptics doubt everything and question everything. So, how can a skeptic be sure of his words? Without believing that his words are truer than others, he can’t even formulate his questions or challenges. If they didn’t believe anything, wouldn’t they have to believe that? Believe that nothing is true and that they themselves don’t believe anything? Therefore, it is impossible. Belief is inevitable in life. 7. I believe the quote â€Å"When you want to believe in something you also have to believe in everything that’s necessary for believing it† means that to truly believe something, you have to believe everything that comes along with it. Every detail and reason to why that belief is true, you also have to believe it. It relates to world view because a worldview is all of   your beliefs all compiled into one big belief of everything. In order to truly believe in your worldview, you have to believe everything else about it. A personal belief I have that illustrates this is my belief that Heaven is real. In order for me to truly believe it’s real I also have to believe in God, and in order to believe in god I have to believe that Satan is real, which would also require I believe there is a Hell. Which would also lead to believing that when you die you truly are judged for your life. One belief comes with many others. 8. â€Å"Is it correct? †, â€Å"Is it complete†, and â€Å"Is it coherent† are the three tests to measure a persons worldview. If you omit any of these tests, your worldview wouldn’t be true. You would damage your worldview or end up making it completely destroyed. 9. The Principle of Belief and Conservation are reasons why you should and/or shouldn’t believe something/ a proposition. Taking a stand towards a belief would require you doubting a lot of your current beliefs; you have no good reason or doubt all these beliefs; and no compelling reason to take a stand on the new proposition. When they beliefs pass their own test, everyone believes it to be true because there isn’t a way anyone can prove different. The Principle of Belief and Conservation cannot be used when trying to prove that Sense experience, Memory, or Testimony is true. It can only prove Basic Beliefs. 10. What William James meant by â€Å"Precursive Faith† is not just sitting back and waiting for the world to show us what is really true. You have to believe before you have evidence that is is really true, you must embrace all the truth you can. Taking this more positive approach will open you up to new things and experiences and discovering more beliefs. A time I had to use precursive faith was when I was little, even though now it doesn’t seem like a big deal, to me it was then. I had a pet fish I loved a lot and it got sick, and to cure it we had to give it this medicine that could either save its life or make the death come faster. I had to believe it would work, because if I didn’t do it my fish would die; and even though it could cause its death, it could also save it. So we gave the medicine to it and thankfully it cured the sickness. If I didn’t take this leap of faith, I would have lost something important to me. 11. The Virtue Theory relates to the idea of teleology for the human life because the virtue theory is if you are interested in true happiness, you must aim for all the virtues, which are certain charasteristics all human beings have. Encouraging and having these qualaties lead to human flourishing and a truly good and happy person. it relates too teleology because it is when you do something good and you hit the target and you fufilled your purpose, which in the end would make you happy. Therefore, when portraying one of the virtues that are necessary into being happy, and something good coming out of it you are â€Å"Hitting the target† and you are a good person. 12. A truly virtuous action must consider the motive, the action, and the context because in order for it to be truly good you must be aiming for something good and expecting something good. If you are being kind, only to get something you want is not virtuous. If you are being Loving someone just for there money, or you are saving a cat from a tree just so people can see you as a good person; it is not truly virtuous and doesn’t make you a good person. 13. â€Å"Money buys Happiness†   is not true in my opinion. Although money may buy you expensive things you want, food you love, the newest trend that â€Å"you must have† because everyone has it, it won’t make you truly happy. You may be happy when you get it, but does it really make you a happier person? You can’t buy your way through life, you can’t buy things and expect people to love you and really want to be with you. They may act like it, but not for you, for your money. When you are lonely and need someone to talk to, can you really buy someone who truly wants to listen and be there for you? Can you buy a wife or husband who will truly love you? No, and without affection and care from others, you cannot live a truly happy life. 14. I think the three most important characteristics of a philosopher are Openness, Truthfulness, and Boldness. A philosopher has many beliefs and has any of his or her own reasons to believe them, but if another person says something which makes more sense than what they believed, they must have  openness  and listen and possibly believe this new idea. The things philosophers believe must be true and have a good reason behind it, and when asked philosophers must state their true belief and have true reason behind it; that is why Philos ophers must havetruthfulness. Lastly, Philosophers must have  boldness  because if everyone else goes against his or her opinion, he musn’t back down just because the majority disagrees. He has to be bold and confident and stand for his ideas if he has better reason to believe so. 15. Plato stated that â€Å"Philosophy begins with Wonder†. I think he stated this because without wonder, nobody would have questions. And without questions, nobody would have anything to have an opinion; which would result in nobody striving for truth. And philosophy without truth isn’t complete. Two things I wonder about which spark philosophical reflection are, what is truly good, and what is my purpose in life.